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LEVERAGE SEARCH ENGINE OPTIMIZATION TO FULL EFFECT! This is one of those areas that offer the maximum avenues for companies to gain revenues from global clients. By marketing themselves effectively, on the web companies can discover new markets for their products and even create new markets where there is a strong demand for products related to the ones being offered by the manufacturer or service provider. Low cost advertising option Search Engine Optimization is basically low cost advertizing that helps companies to create new categories and markets based on the feedback received from customers. There are numerous ways in which you can take short surveys from customers about their buying experience, how best you can improve your newsletter and news feed that will help you to connect better with your audiences. Based on the feedback received you can tweak your product portfolio and even design a better user experience for those logging on to your desktop or mobile site